The Marketing Management & Professional Sales Graduate Certificate program prepares university and college graduates for an exciting and rewarding career in marketing or sales. Students gain specialized career expertise, technical knowledge and practical work experience via classroom learning and a co-op placement. Students also gain knowledge in search engine marketing (SEM) and search engine optimization (SEO) through Google Analytics and Google AdWords.
This program is taught in a hybrid format using the Student-Centered Hybrid Learning Approach.
This Lambton College program is licensed to and delivered by Cestar College (PDF), a licensed private career college in Toronto, Ontario. Students that are registered at Lambton in Toronto are students of a public college and as such, will receive full credit from Lambton College for all Lambton College courses completed at the Cestar College campus in Toronto. Students who meet program graduation requirements will graduate with a credential from Lambton College.
A college diploma or university degree
Equivalent experience in a business setting
English Language Requirements
IELTS (International English Language Testing Score) of 6.0
- or -
IELTS of 5.5 + Completion of EAP-3106 (English for Academic Purposes) during first semester of study.
Passed Lambton Institute of English placement test
Meeting the minimum English requirements does not guarantee admission. Students with higher English proficiency scores will receive priority in the admission assessment process.
There are several sectors of marketing, sales and related industries that a graduate can obtain employment in, including: sales, advertising, market research, marketing management, brand management, retail management, public relations and fundraising.
For more information about post-graduate work eligibility for international students, please review the Post-Graduate Work Permit Program information.
Upon meeting the graduation requirements of the Marketing Management & Professional Sales program, graduates will fulfil the educational criteria required to apply for the Certified Sales Professional (CSP) designation from the Canadian Professional Sales Association (CPSA). Students should be aware that separate registration, eligibility and fees determined by the CPSA will apply and the additional registration fees are not included in the Marketing Management & Professional Sales program tuition. The CPSA website outlines additional requirements needed in order to obtain the designation, such as two years of B2B sales experience and the successful completion of a written and oral exam.
Visit the CPSA website for more information about becoming a Certified Sales Professional.