The Social Media Board of Governors certificate prepares graduates for the dynamic innovative field which is quickly shifting traditional business and communication practices. Learners explore five key areas related to social media: theory and foundations, designing social media strategies, monitoring and evaluation, digital communications and applied social media practices for organizations.
Learners collaborate and explore how social media is applied to marketing, corporate branding, fundraising, social media campaigns and within organizations to support employee engagement, retention, and corporate communication. Through case studies, discussions and assignments, learners develop the skills and competencies required to effectively utilize social media tools specifically and Web 2.0 tools generally. Graduates of this program broaden their practice, expand career opportunities and stay current to emergent trends in social media.
This program is recommended for individuals with professional backgrounds in a number of fields including marketing, advertising, communication, web design and writing/editing.
O.S.S.D. or equivalent
Computer and internet proficiency recommended
Note: Students are encouraged to declare their program of choice with the Registrar's Office when registering for their first course. Students must declare their program of choice by the time they complete the third course in any one program. Applications for this program are not accepted through ontariocolleges.ca.
Online & Continuing Education