Marketing Management - Professional Sales

International

Course List

Term 1

MKT-1143: Marketing Fundamentals

This course introduces students to the foundations of successful marketing and prepares them for advanced marketing courses. The emphasis is on learning and applying marketing concepts in an ever-changing environment that is becoming more global in nature. Topics covered include the following: understanding the marketing environment, consumer and business behaviour, marketing intelligence, and the design and implementation of effective marketing strategies and marketing mix elements.

FIN-1124: Finance Concepts for Marketing

COM-3013: Professional Communications

This course requires students to write professional communications essential to workplace success. Students will prepare professionally written and designed documents, incorporating research and documentation where appropriate. Students will prepare, practise, and deliver professional oral presentations.

BUS-1883: Business Analytics

Strong computer skills are essential to finding employment in management and administration. This course provides students with resources and guidance to develop skills in Microsoft Office Excel and apply data processing and data analysis to real world business scenarios. Students develop skills in time management, self-discipline, and having an eye for detail and improve their ability to read and follow written instructions. Business Analytics is a course delivered using practical hands-on applications in the computer lab, student self-assessments, and online resources all designed to provide flexibility in learning. This course prepares students for further opportunities to apply their spreadsheet skills and expand upon as they continue in their areas of study.

SCU-1603: Fundamentals of Entrepreneurship

FUNdamentals of Entrepreneurship is a gamified business simulation where students assume the role of an entrepreneur on Vulture's Nest, a business pitch reality TV show. Students select a Vulture to partner with and, with the Vulture's guidance, build their start-up retail store into a successful retail operation with an online presence. Through self-paced gameplay, students learn important concepts from Finance, Human Resources, Marketing, Health and Safety, Risk Management and more. In the process, they acquire the skills to effectively run a company as they upgrade their operation by completing learning modules and quizzes. Each student has a unique playing experience via in-game customizations, such as avatar creation, vulture selection, and store design. All content is contained within the game - no textbook is required.

PHL-1253: Ethical Leadership and Critical Decision Making

This interdisciplinary course combines insights from the field of business with social psychology and applied ethics to challenge students with an introspective look at some of today's most important ethical dilemmas. Students in PHL-1253 learn that the ethical standards employed by businesses and corporations ultimately concern the quality of human behaviours in those organizations. Human behaviour evolves from many influences: our past relationships, the ways we think and feel, how we respond to pressures in various social contexts, and how we deliberate in our daily thoughts and actions. Each of these influences is intimately involved with the quality of our ethical decision making.

Term 2

MKT-3403: Selling

This course is designed to provide students with an introduction to the sales process, and it is intended to help students to develop their selling, communication, and negotiation skills in order to be successful in a sales career. Topics presented include the following: the steps in the selling process, ethical issues in selling, the importance of the sales function, and integrating technology in the sales process. Students also learn how to develop negotiation skills, establish successful customer relationships, and develop winning communication skills in a variety of presentation situations. This course is highly interactive, and each student will be expected to fully participate online. Each student will be required to prepare and deliver a sales presentation as a part of this course.

MKT-3103: Consumer Behaviour and Trends

Consumer behaviour is one of the most exciting areas in the study of marketing. Everyday, a variety of media inform, persuade, and influence our purchase decisions. These media compete with other stimuli for our attention and our hard-earned money. In studying consumer behaviour, students will learn how marketers identify and work with these sources of influence, how we think and how we process information. Students will also learn how their relationships with others and their dreams and aspirations help shape their product choices and purchase decisions.

MKT-3353: Integrated Marketing Communications

In today's marketing world, there are more advertising contact points and specialized media competing for consumer's attention than ever before. To effectively break through the clutter, companies need to use a well-coordinated approach to selecting different promotional methods to differentiate their communication and present a consistent message to target audiences. This course introduces students to the concept of integrated marketing communications (IMC); a strategic planning process that helps companies identify the most appropriate and effective methods for communicating and building relationships with consumers. Students will learn the essential components of an IMC plan, including how to integrate advertising, sales promotions, public relations, direct marketing and digital media to maximize the impact of communications. Students will utilize this knowledge to build their own comprehensive marketing communications plan for a selected product or service.

DIM-1334: Business Intelligence

This course is designed to develop research techniques and skills to meet the needs of digital marketing media. Students will identify and evaluate opportunities and potential roadblocks in the marketing and business development for an organization. This course will provide insight into how to use data and information to understand, evaluate and solution issues. Students will learn to gather, evaluate, analyze and report using various sources of data. Creating reports and charts and providing insights will be a key component of business intelligence.

MKT-3503: Sales Technology

Students will be introduced to computer basics, computer related security threats and preventative policies required in today's marketplace. The focus of this course is learning how to leverage the internet in order to strengthen sales and marketing as well as understand the implications of the internet on the customer. Students will learn how to implement a measurable and repeatable approach to internet marketing which enables businesses to track customer relationships and assess the effectiveness of strategies. Internet and marketing tools such as social media, Google Analytics, Google AdWords, and search engine optimization will be discussed and the importance and benefits of integrating them together will be examined.

CPP-1001: Co-op Preparation

This course will provide students with employment preparatory skills specifically related to Co-operative Education. This will include understanding the Co-operative Education & Internship Policy, understanding the support system available through the Co-op and Career Services department, utilizing social media, preparing effective cover letters & resume as well as the fundamentals of behavioural based interviewing.

Academic Break

Academic Break

Term 3

MKT-4303: Sales Management

Many aspects of sales management will be addressed in this course including: time management, customer management, account management and the management of the sales funnel and sales activities. Students will learn how to estimate and forecast potential sales as well as how to analyze customer segments and enhance customer interactions. How to recruit, train, motivate and lead a sales team will also be emphasized

MKT-4003: Customer Relationship Management

This course examines the principles, methods and strategies of the development of customer service skills and effective customer interaction that create a competitive advantage and build/implement effective customer service. An emphasis is placed on identifying, interacting and retaining and maximizing profitable customers through customized products and services based on information derived through metrics, establishing customer loyalty and improved target marketing.

MKT-4313: Business to Business Marketing

This course introduces students to the unique dynamic of business-to-business marketing and how it differs from business-to-consumer marketing. Students will understand the characteristics of a business consumer by analyzing the business-to-business environment, and reviewing organizational buying and buyer behaviour. Effective business-to-business marketing skills will be forged through the analysis of business strategy, market research, segmenting, targeting and positioning, developing a product or service, pricing, selling, branding and communicating in a business-to-business setting.

BUS-5503: Entrepreneurship I

This course is designed to foster creativity, critical thinking, and utilize problem-solving skills as the first of two capstone courses for graduating Business Administration students. By using the entrepreneurial and project management processes, students are exposed to a variety of team-building, meeting and project-planning activities that improve leadership and communication skills. Students conduct a research analysis study and deliver a feasibility study based on a respective new venture or corporate project. Upon course completion, successful students will have developed a portfolio of work showcasing their business knowledge, skills and talents.

MKT-6103: Marketing Strategy

This course is develops the skills necessary for effective strategic marketing planning and decision making. Emphasis is on the ability to develop marketing strategies based on an understanding of market opportunities and corporate objectives. Developing an analytical approach in assessing the ever-changing internal and external environments in which a business operates is a key goal.

MKT-4323: Customer Value Creation

This course will focus on establishing relationship selling opportunities and creating value with relationship strategies. An emphasis will be placed on managing knowledge of the customer and market in order to communicate the value proposition to customers and create value in every sales opportunity. Students will learn how to leverage the customer value chain and how to create and manage a customer value plan.

Term 4

CPL-1049: Co-op Work Term - Full-Time*

Co-operative education provides students with the opportunity to apply classroom learning to the workplace, undertake career sampling and gain valuable work experience that may assist students in leveraging employment after graduation. For further information regarding co-op, please refer to: https://www.lambtoncollege.ca/co-op_and_career/

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CPL-5559: Applied Project

Work Integrated Project is aimed at enriching student success by connecting different program areas of study, cutting across subject -matter lines, and emphasizing unifying concepts. The focus is on making connections, allowing students to engage in relevant, meaningful activities that are connected and practiced in real life. This will attempt to enhance and strengthen the student's employability prospects post-graduation by exposing them to skills and knowledge in demand from today's employers. Students are required to attend the scheduled shifts in the WIL office, reporting to the WIL Supervisor. Weekly real-world challenges are presented in the WIL office, designed by industry professionals. In addition to the weekly assigned deliverables, students are also offered professional development sessions, and exposed to industry guest speakers, enhancing their opportunity to develop their professional network.

*In order to be eligible to participate in a full-time Co-op Work Term (CPL-1049) students must have a GPA of 2.8 or greater.

Failing to do so will require the students to enroll in CPL-5559 WIL Project at an additional cost to the student.

See the Additional Fees tab for current fees.

Program Maps

Students are required to follow their prescribed program map and are not allowed to take unscheduled breaks for any reason.

Current Students

Current students can view program maps from previous years on the mylambton website. 

You will need to login with your C# and password in order to access your program map.

Disclaimer

Lambton College reserves the right to alter information including admission requirements and fees and to cancel at any time a program or course; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies or changes in the job market or for budgetary reasons; to change the pathways third-party certification bodies; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons.  In the event Lambton College exercises such a right, Lambton College’s sole liability will be the return of monies paid by the applicant or student to Lambton College.


International Education
Any questions or inquiries please e-mail:
international@lambtoncollege.ca


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