Business - Marketing

Business Mathematics I

This is a course in the mathematical concepts needed for success in the modern business world. We will study percentages, ratios and proportions, exponents; algebraic manipulation and solution of equations and equation systems; plotting, graphing and reading descriptive charts; deriving and presenting descriptive statistics.

Critical Thinking & Writing

In this writing course, students respond to current issues and news articles via various styles of paragraphs and essays. Students practice thinking critically and organize and hone their writing to ensure clarity and correctness in their messages. Students explore different perspectives, and through synthesis, analysis, and response, strive for clarity of message and diplomatic expression of opinion based on fact. One of the pillars of Lambton College is a commitment to sustainability and equity, diversity, and inclusion, including Indigenization of the curriculum; where appropriate, readings in this course will reflect this commitment. Critical Thinking and Writing lays the foundation for a subsequent research-writing course.

Human Resources Management

Effective Human Resources Management (HRM) is critical to the success of organizations today. This course will provide an overview of the key concepts of HR management and will include some history and theory of the HR function and important terminology. It will introduce students to the core competencies of effective HR practitioners and allow for self-assessment against these competencies. We will be discussing core HR practice areas such as Strategic Planning, HR Planning, HR Administration, Talent Management, Training Learning and Development, Performance Assessment, Total Rewards (including Compensation and Benefits) Employee and Labour Relations and Health and Safety in the workplace. In addition, the course looks at the legal environment for effective HR management, and the role of HRM in mergers and acquisitions and organizational change management.

Marketing Fundamentals

This introductory marketing course provides students with a comprehensive overview of the principles, concepts, and practices of marketing. Marketing plays a critical role in today's business landscape, helping organizations effectively connect with their target audiences, create value, and drive business success. This course explores the fundamental theories and techniques of marketing while also emphasizing the role of sustainability in creating long-term value for businesses, society, and the environment. Students are introduced to various marketing components, including consumer and business buying behaviour, customer segmentation, marketing research, product development, pricing, distribution, and integrated marketing communications.

Microeconomics

This course provides an understanding of how society chooses what goods and services to produce through an examination of the laws of supply and demand as well as how and for whom they are produced by examining the behaviour of firms, market structures and the distribution of income.

Accounting Theory and Practice I

This course is an introduction to the theory of accounting and the standard methods of record-keeping. Accounting principles and concepts are emphasized in the preparation of financial statements for both service and merchandising organizations. Topics covered, take the student through the entire accounting cycle and include preparing and posting journal entries for business transactions, adjusting and closing entries, inventory costing and valuation, merchandising transactions, payroll, and bank reconciliations. This course is designed to provide the accounting skills required in business and for those students who intend to pursue a professional accounting designation.

Workplace Communication Applications & Analysis

In today's management and administration workplace, having strong computer skills is essential. This course provides students with resources and guidance to develop skills in Microsoft Office applications, focusing on three key areas: Word, Excel, and PowerPoint. While learning about these programs, students develop skills in time management, accountability, and their ability to follow direction.

Job Search & Success

This course provides student with skills and knowledge to help support their career search and succeed in the workplace. Students align their personal skill set and goals to guide them on their career paths. They will learn how to effectively conduct a job search, build a professional and well-tailored resume and cover letter, and develop and practice interview techniques. Students will also develop their personal brand to help support effective career networking and aid in their job search. Teamwork and collaboration in the workplace are also discussed. Self-reflection is used to inspire insight and support their professional career journey.

Communications for Business

This course provides students with the skills required for professional, written, and oral communications essential to business success and subsequent courses. Students will develop database and internet research skills; prepare professional written business communication; and create, practice and deliver professional oral presentations. Students will research and document borrowed information in a business report and will demonstrate critical reading and thinking skills.

Macroeconomics

This course provides an understanding of the role of economics in business decision-making through the study of the methodology of economics, the components of the Canadian economy, cycles in the economy, macroeconomic goals, the measuring of economic performance, and government intervention in the economy as government attempts to manage the economy.

Entrepreneurial Mindset

This course introduces students, through a Canadian lens, to the development of an entrepreneurial mindset. The ability to think like an entrepreneur and act like an innovator are critical skills for success across industries and are proven tools to help distinguish individuals in the workplace. Whether applied in a start-up company, or as an employee within an existing organization (intrapreneurship), learners develop knowledge on how to navigate barriers to creating, developing, and sustaining innovative new initiatives. Topics related to the development of resilience, focus, productivity, creativity, and success are introduced to support learners in building their own entrepreneurial capacity.

Sustainable Business Leadership

This course provides an exploration of sustainable business practices, focusing on Corporate Social Responsibility (CSR) and the United Nations Sustainable Development Goals (UN SDGs). Students examine how CSR can address social and environmental challenges, and how integrating these practices can enhance both organizational success and societal impact. Students also analyze the UN SDGs, learning how these goals can be applied to sustainable business strategies and personal success. The course includes practical examples to explore contemporary ethical business dilemmas and develop strategies for addressing them effectively. Additionally, the course emphasizes the importance of cultural competencies and inclusive practices in creating a more equitable business environment. Students gain skills in diversity, equity, and inclusion (EDI), and learn how to implement these practices to foster a more socially inclusive workplace and society. Through a mix of theory and practical application, students are equipped to lead with sustainability and ethics in today's global economy.

Consumer Behaviour and Trends

Consumer behaviour is one of the most exciting areas in the study of marketing. Every day, a variety of media inform, persuade, and influence our purchase decision. These media compete with other stimuli for our attention and our hard-earned money. In studying consumer behaviour, students learn how marketers identify and work with these sources of influence, how we think and how we process information. Students also learn how their relationships with others and their dreams and aspirations help shape their product choices and purchase decisions. The evolving topic of sustainable consumption is discussed as brand accountability, legislation and governance continue to set the direction for more purposeful practices.

Digital Media & Analytics for Business

General Education Elective

Co-op

Co-operative education provides students with the opportunity to apply classroom learning to the workplace, undertake career sampling and gain valuable work experience that may assist students in leveraging employment after graduation.

Ethical Leadership & Critical Decision Making

This interdisciplinary course combines insights from the field of business with social psychology and applied ethics to challenge students with an introspective look at some of today's most important ethical dilemmas. Students in PHL-1253 learn that the ethical standards employed by businesses and corporations ultimately concern the quality of human behaviours in those organizations. Human behaviour evolves from many influences: our past relationships, the ways we think and feel, how we respond to pressures in various social contexts, and how we deliberate in our daily thoughts and actions. Each of these influences is intimately involved with the quality of our ethical decision making.

Business Statistics

This course is designed to provide students with an understanding of statistics. It includes regression analysis, probabilities and distributions, sampling, statistical estimation, and hypotheses testing.

Secondary Market Research

This course introduces students to the constantly expanding world of secondary data research. This is the first of two research courses designed to develop research techniques and skills that meet the needs of today's business. Students develop their research technology skills by learning how to locate, evaluate, and qualify high-quality data. Students strengthen their ability critically interpret and evaluate the data collected and suggest potential trends and implications. An important focus of the course is learning to create appropriate tables, graphs, and infographics that aid in understanding and visualizing the data. Through a series of research assignments, students learn to craft high-quality written reports, presentations and infographics with accurate references and citations. Throughout the course, students are exposed to a wide variety of government, business, and economic information expanding their knowledge of the dynamic business environment.

Retailing

This course provides students with a solid understanding of the complexity of operating a retail business in Canada and serves as a good foundation for a career in retailing or other industries that support the retail supply chain. The course provides an overview of the retail industry in Canada and its importance in the Canadian economy. Trends impacting the dynamic retail environment and the changing retail customer are investigated with an emphasis placed on sustainability issues in retail operations. Students evaluate market opportunities, location considerations, store design and layout decisions to consider when planning a store. Students are introduced to retail financial analysis and the operational decision functions of buying, managing, and pricing merchandise.

Asset Creation for Digital Media

General Education Elective

Content Creation for Marketing

Selling

This course is designed to provide students with an introduction to professional selling and the skills required to find success in relationship building and sales. Students are introduced to the many career alternatives available as well as the day-to-day expectations of a successful salesperson. The focus is to assist students develop their personal brand and strengthen their presentation, communication, and negotiation skills through role-playing, simulations, and applied learning exercises. Both traditional and digital prospecting methods are explored, along with the application of effective discovery, proposal creation, and problem resolution strategies, all in support of creating a customer relationship built on trust. Topics include goal setting, planning, time management, sales analytics, key performance indicator analysis, and customer relationship building. Students apply their learning in a simulated, professional business-to-business sales environment.

Integrated Marketing Communications

In today's marketing world, there are more advertising contact points and specialized media competing for consumer's attention than ever before. To effectively break through the clutter, companies need to use a well-coordinated approach to selecting different promotional methods to differentiate their communication and present a consistent message to target audiences. This course introduces students to the concept of integrated marketing communications (IMC); a strategic planning process that helps companies identify the most appropriate and effective methods for communicating and building relationships with consumers. Students will learn the essential components of an IMC plan, including how to integrate advertising, sales promotions, public relations, direct marketing and digital media to maximize the impact of communications. Students will utilize this knowledge to build their own comprehensive marketing communications plan for a selected product or service.

Operations Management

Operations and supply chain management have evolved into one of today's most important business disciplines. In the dynamic world of manufacturing and service delivery, designing systems more effectively and efficiently is a key source of competitive advantage. This course introduces business students to foundational concepts and practical methods used in the design and operations of manufacturing and service firms. Students explore strategic decisions related to how firms compete including operations strategy, supply chain design, process and facility design, and capacity planning. Students also learn tactical and day-to-day strategies for inventory management, forecasting, resource scheduling, quality control, project management, and lean operating systems.

Integrated Business Solutions: Capstone

Introduction to Managerial Accounting

The managerial accounting course provides students with skills to become highly effective in environments where quick decisions are required. Students learn to use financial information to make quick strategic decisions including how to use data to evaluate the effectiveness of current operations. Learning to maximize the profitability of operations, students interpret financial statements and supporting financial data that drive decision making. Topics covered in this course include cost management, analysis of financial performance, application of pricing strategies, and budgetary planning and control for a business enterprise.

Primary Market Research

This course emphasizes the important role that primary market research plays in guiding strategic decision-making. Students build on their market research skills as they develop primary research instruments through practical application. This includes creating and implementing tools, analyzing the data, and presenting the findings with recommendations to their client.

General Education Elective