Business

Finance & Accounting Mathematics

This course introduces the student to the concepts and procedures of the time value of money calculations used in Mathematics of Finance. It covers topics in simple interest, compound interest, simple and general annuities, bonds and cost-benefit analysis.

Communications for Business

This course provides students with the skills required for professional, written, and oral communications essential to business success and subsequent courses. Students will develop database and internet research skills; prepare professional written business communication; and create, practice and deliver professional oral presentations. Students will research and document borrowed information in a business report and will demonstrate critical reading and thinking skills.

Entrepreneurship

This course will cover a wide variety of topics for those interested in starting, or seeking employment in, a small business. The course will capture the entrepreneurial spirit, and students will get first-hand exposure to the benefits and drawbacks of starting a new business and being your own boss. Issues pervasive in small businesses such as spotting trends or taking advantage of niche business opportunities will be discussed and factored into class exercises. Students will have the opportunity to practice start-up skills through feasibility analysis, the idea pitch, defining markets, targeting customers, operations, and deciding on which type of business to start. The ability to maintain and sustain operations of a small business will be experienced with particular attention to budgeting, forecasting, and cash management. In this course, students will have an authentic opportunity to test their entrepreneurial skills through a real business venture.

Accounting Theory & Practice II

A continuation of ACC 1003 introducing additional and more advanced concepts. Different forms of ownership; manufacturing operations; the management of short and long-term liabilities; the management of current, intangible and fixed assets; as well as exposure to various evaluation techniques are studied.

Macroeconomics

This course provides an understanding of the role of economics in business decision-making through the study of the methodology of economics, the components of the Canadian economy, cycles in the economy, macroeconomic goals, the measuring of economic performance, and government intervention in the economy as government attempts to manage the economy.

Marketing II

Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.

General Education Elective

Business Statistics

This course is designed to provide students with an understanding of statistics. It includes regression analysis, probabilities and distributions, sampling, statistical estimation, and hypotheses testing.

Social Media Marketing

In this course you will be provided with a fundamental understanding of many of the different social media channels including the use of mobile apps and games for social media marketing. Once an understanding of the social media channels is established you will learn how to leverage the channels to engage audiences, and integrate with traditional media, in order to achieve marketing objectives.

Critical & Ethical Decision Making

Students are introduced to business ethics, applied ethics, and social psychology. They will assess today's most important ethical dilemmas and the human behaviours that drive them. Students will recommend how to best navigate corporate landscapes, political influencers, and social contexts to ensure ethical decision-making.

International Business

Through this course the student will come to understand the global business environment from both national and global perspectives. Topics include an overview of international business patterns and social systems and their effect on business. Different government systems, market structures and economic and legal systems will be examined along with the institutions that provide an international oversight. Culture and ethics, and their effect on business, will be discussed as well as various trade theories and currency exchanges that facilitate global trade. This will provide a framework for the creation of international business strategies necessary for success in the global marketplace.

Employment Law

This scenario/case-based course will provide students with insight into the legal aspects of human resources management through the entire employment relationship. The focus of this course will be on current federal and provincial employment related legislation. Students will become familiar with specific areas of law and will apply learned concepts and terminology to address issues related to effective human resource management. Students will be introduced to content specific to workplace complaints and workplace investigations as this is an expanding area of responsibility for human resource professionals.

General Education Elective

Business Law

In this course, students are prepared for a business environment increasingly affected by laws. They learn how laws must be understood and applied by management in the conduct of business. They also learn how to analyze a business situation from a general legal perspective. Emphasis is placed on methods of dispute resolution, contracts, torts, employment law, methods of carrying on business, sale of goods, and marketing law.

Operations Management

Operations and supply chain management have evolved into one of today's most important business disciplines. In the dynamic world of manufacturing and service delivery, designing systems more effectively and efficiently is a key source of competitive advantage. This course introduces business students to foundational concepts and practical methods used in the design and operations of manufacturing and service firms. Students explore strategic decisions related to how firms compete including operations strategy, supply chain design, process and facility design, and capacity planning. Students also learn tactical and day-to-day strategies for inventory management, forecasting, resource scheduling, quality control, project management, and lean operating systems.

Organizational Behaviour

This subject is an examination of the contemporary Canadian business environment including the organization, leadership and management decision process which influences the behaviour of individuals and groups. Increased global competition, technological change and the rising expectations of both employees and employers have underlined the need for improved and more effective leadership. This subject provides a better understanding of this process.

Integrated Marketing Communication

In today's marketing world, there are more advertising contact points and specialized media competing for consumer's attention than ever before. To effectively break through the clutter, companies need to use a well-coordinated approach to selecting different promotional methods to differentiate their communication and present a consistent message to target audiences. This course introduces students to the concept of integrated marketing communications (IMC); a strategic planning process that helps companies identify the most appropriate and effective methods for communicating and building relationships with consumers. Students will learn the essential components of an IMC plan, including how to integrate advertising, sales promotions, public relations, direct marketing and digital media to maximize the impact of communications. Students will utilize this knowledge to build their own comprehensive marketing communications plan for a selected product or service.

General Education Elective

Selling

This course is designed to provide students with an introduction to professional selling and the skills required to find success in relationship building and sales. Students are introduced to the many career alternatives available as well as the day-to-day expectations of a successful salesperson. The focus is to assist students develop their personal brand and strengthen their presentation, communication, and negotiation skills through role-playing, simulations, and applied learning exercises. Both traditional and digital prospecting methods are explored, along with the application of effective discovery, proposal creation, and problem resolution strategies, all in support of creating a customer relationship built on trust. Topics include goal setting, planning, time management, sales analytics, key performance indicator analysis, and customer relationship building. Students apply their learning in a simulated, professional business-to-business sales environment.

Training & Development

The purpose of the Training and Development course is to provide students with an understanding of both the role of training and development in human resources management, and the procedures associated with the training and development function. The course will include the four key elements of the training and development function: needs analysis procedures, program design and development, facilitation and program administration, and evaluation. Students will be introduced to the psychology of the learning process on which training and development is based and will gain an understanding of the design, implementation, and evaluation of training programs within organizations. Topics to be covered include adult learning theory, establishing learning objectives, the role of the training and development practitioner, needs analysis procedures, training and non-training solution strategies, effective facilitation, strategies for transferring the learning back to the work environment, and evaluation methods. 11/